Our Store

Welcome to EDNA, Taupō’s boldest new destination for fashion that embraces self-expression, creativity, and inclusivity. Located in the heart of town at 44 Te Heuheu St, EDNA is more than just a store - it's a space for conscious fashion lovers to explore unique, sustainable styles. We stock a carefully curated selection of international brands, support homegrown Kiwi companies, alongside limited-edition designs from local talents. At EDNA, we champion individuality, sustainability, and community, offering a collection as diverse and vibrant as you are.

Holiday Hours

23rd Dec - 10-5pm
24th Dec - 10-5pm
25th Dec - Closed
26th Dec - 10-4pm
27th Dec - 10-4pm
28th Dec - 10-4pm
29th Dec - 10-4pm
30th Dec - 10-5pm
31st Dec - 10-5pm
1st Jan - 10-4pm
2nd Jan - 10-4pm
3rd Jan - 10-5pm
4th Jan - 10-4pm