Welcome to Edna

Kia Ora

Welcome

This is Edna, a creative clothing store that celebrates the spirit of individuality and collective empowerment.

Featured Collections

FIT Check View 3 products

Truckers View 19 products

Sexy Time View 10 products

Vintage View 6 products

Shades View 15 products

Lite My Fire View 160 products

No Rules, Just Style View 153 products

Introducing

The Ragged Priest

First in NZ & Exclusive To Edna!

The Ragged Priest

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Pelt Cow Print Release Jeans

$199.90

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Bite Croc Print Release Jeans

$189.90

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Indigo Rinse Release Jorts

$179.90

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Cow Hide Print Release Jorts

$189.90

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Wacko Jeans - Dark Blue - Last Sizes Was $200 Now

$139.90

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Pixie Bardot Stripe Mini Dress -Burgundy/Grey Was $160 Now

$99.90

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Atomic Top - Ecru Was $99 Now

$49.90

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Safe Tee - Ecru

$99.90

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Alto Top - Black Last Sizes Was $80 Now

$54.90

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Scale Jeans - Snake Print Was $229 Now

$159.90

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Mobster Jean - Charcoal Was $199 Now

$139.90

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Fragile Knit - Black Acid Wash Was $180 Now

$125.90

Spill The Tea

BLOG: EDNA Named Finalist in the 2025 Dulux Colour Awards

We’re absolutely buzzing that EDNA has been named a finalist in the 39th Dulux Colour Awards!

Read The Full Story....

Meet MiniCrochet: Your New Jewellery Obsession

MiniCrochet is about to steal the show. Imagine rocking earrings shaped like mini cherries or a necklace with the cutest little orange dangling from it. Sound quirky? Absolutely. And we’re here for it.

Fruit Basket

Introducing EDNA's Limited Edition Collectors Tee!

Say hello to EDNA's oversized, unisex, high-neck T-shirt - your new go-to for road trips, festivals, beach days, and everything in between this summer!

I want one

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