News

There’s something instantly uplifting about Studio Soph. At EDNA, we’re obsessed with her range, ...

EDNA is turning 1, and we’re celebrating with FAB Fortnight - two weeks of discounts, prizes and ...

Can you believe it? EDNA is officially ONE this October! What better excuse for a party and thous...

Discover Brixton at EDNAFrom the original Hooligan cap to the limited-edition Brixton x Ford coll...

We’re absolutely buzzing that EDNA has been named a finalist in the 39th Dulux Colour Awards for ...

At EDNA, we love a good conversation starter - and trust us, MiniCrochet is about to steal the sh...

Introducing Alise. - A Handcrafted Collection Coming to EDNAEDNA is excited to introduce Taupo's ...

When you step into Edna, the first thing you might notice is the burst of colour that greets you....

If you’ve stopped by Edna (and if you haven’t, we suggest you do!), you may have noticed somethin...

We’re thrilled to announce that Edna, Taupo's newest hub for bold self-expression, is New Zealand...