News

Studio Soph - Art With Attitude

There’s something instantly uplifting about Studio Soph. At EDNA, we’re obsessed with her range, ...

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Studio Soph - Art With Attitude

Shop to Win - $500 Spree! Powered by Afends

EDNA is turning 1, and we’re celebrating with FAB Fortnight - two weeks of discounts, prizes and ...

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Shop to Win - $500 Spree! Powered by Afends

EDNA Turns 1 - Let's Get The Party Started!

Can you believe it? EDNA is officially ONE this October! What better excuse for a party and thous...

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EDNA Turns 1 - Let's Get The Party Started!

From a Garage in California: The Story of Brixton

Discover Brixton at EDNAFrom the original Hooligan cap to the limited-edition Brixton x Ford coll...

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From a Garage in California: The Story of Brixton

EDNA Finalist in the 2025 Dulux Colour Awards

We’re absolutely buzzing that EDNA has been named a finalist in the 39th Dulux Colour Awards for ...

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EDNA Finalist in the 2025 Dulux Colour Awards

Meet MiniCrochet: Your New Jewellery Obsession (Featuring Adorably Tiny Fruit)

At EDNA, we love a good conversation starter - and trust us, MiniCrochet is about to steal the sh...

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Meet MiniCrochet: Your New Jewellery Obsession (Featuring Adorably Tiny Fruit)

Introducing alise. - a Handcrafted Collection Coming to EDNA

Introducing Alise. - A Handcrafted Collection Coming to EDNAEDNA is excited to introduce Taupo's ...

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Introducing alise. - a Handcrafted Collection Coming to EDNA

Glowing Sustainability: Critical Board at EDNA

When you step into Edna, the first thing you might notice is the burst of colour that greets you....

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Glowing Sustainability: Critical Board at EDNA

Turning Waste into Wonder: saveBOARD at EDNA

If you’ve stopped by Edna (and if you haven’t, we suggest you do!), you may have noticed somethin...

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Turning Waste into Wonder: saveBOARD at EDNA

EDNA: The Exclusive Home of The Ragged Priest in New Zealand!

We’re thrilled to announce that Edna, Taupo's newest hub for bold self-expression, is New Zealand...

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EDNA: The Exclusive Home of The Ragged Priest in New Zealand!

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