Taupo’s getting a fun style upgrade this Labour weekend as EDNA, the town’s newest creative clothing store, opens its doors at 44 Te Heuheu St. If you’re looking for a fresh and exciting space that celebrates individuality, creativity, and collective empowerment, EDNA is your go-to destination. We’ve curated the latest trends and must-have pieces to help you elevate your wardrobe and express your unique style.
Whether you’re a local or just passing through, come check us out! We’re open 7 days a week, from 10am to 4pm on weekdays and 10am to 5pm on weekends, giving you plenty of time to explore our awesome collections.
What’s Inside?
At Edna, we’re all about offering options for everyone. From edgy streetwear to cute florals and quirky accessories, there’s something for every taste and vibe. And in case you didn’t know, we’re New Zealand’s first and the exclusive stockist of The Ragged Priest - London’s cult-favourite brand known for its bold, rebellious designs. But that’s not all! We’re also stocked with fashion-forward labels like:
- Arthur Apparel: Sustainable and timeless pieces for effortless style
- Castart: Modern menswear with artistic flair
- Our Sister: Casual, chic designs for the everyday adventurer
- Thing Thing: Trendy, unisex fashion perfect for standing out
- Von Dutch: Iconic Y2K vibes with a twist
Not in Taupo? No worries!
We’ve just launched our new webstore, so you can still get your hands on Edna’s unique offerings no matter where you are. Shop our full range of clothing, accessories, and crafty treats. Trust us - you don’t want to miss out!
Follow Us and Join the Movement
Stay in the loop and be part of our EDNA community by following us on your favourite socials @ednastore.nz.
This summer, we can’t wait to introduce you to EDNA, Taupo’s new home for creative expression and next-level fashion. See you soon!