We’re thrilled to announce that Edna, Taupo's newest hub for bold self-expression, is the first and exclusive stockist of UK brand, The Ragged Priest, in New Zealand! If you’re all about individuality and fearless style, this is a game-changer.

The Ragged Priest is known for its cutting-edge designs, especially their cult denim. Their Cult Classic lineup is packed with timeless jean cuts from the archives, with some exciting updates. Whether you’re a fan of high-rise Cougar Mom jeans, laid-back Dad jeans, or nostalgic 90s street sweepers, there’s something for everyone, guys, gals and unisex clothing. Let’s not forget the low-rise baggy fits and iconic combat jeans - perfect for those who want to blend grunge with everyday wear.

Each piece is crafted with care, designed in 100% organic cotton, featuring their signature cross-back pocket stitching and vegan-friendly back tabs. It’s the ultimate blend of style and sustainability - right in line with Edna’s mission of conscious fashion!

Where Can You Find It? The Ragged Priest will be available both in-store and online through Edna, so whether you're local to Taupo or beyond, you won’t miss out. Our new Edna store, located at 44 Te Heuheu Street, is now open! We can’t wait to welcome you into our space - come for the clothes, stay for the community!

Get ready to elevate your wardrobe with denim that speaks to your individuality, only at Edna.

Grab a peek at The Ragged Priest range!


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