We've got some seriously exciting news...EDNA has been named a finalist in two categories at the 2026 Stella Awards - Retail Royalty and Dream Team!
As a proudly independent business in the heart of Taupō, this recognition means the everything to us. Every outfit you've tried on, every conversation in-store, every social post you've liked and every time you've chosen to shop local has helped get us here.
The Stella Awards celebrate the businesses, people and organisations that make Taupō such an incredible place to live, work and visit. They're about recognising the businesses that are raising the bar, creating memorable customer experiences, building amazing teams, supporting the community and helping make our town a place people love coming back to.
Being named a finalist is judged on so much more than just sales. It's about the experience you create, the culture you build, the innovation you bring and the positive impact you have on the people around you. To be recognised alongside so many incredible local businesses is something we're genuinely proud of.
When we opened EDNA, we never wanted to be just another clothing store. We wanted to create a space where individuality is celebrated, where discovering your style feels fun, and where everyone feels welcome. From carefully curating brands, to creating window displays that are fun, we're always looking for fresh ways to bring energy to the Taupō CBD.
Whether it's collaborating with local businesses, supporting events, backing community initiatives or showcasing emerging brands we're all about making EDNA feel like more than a place to shop. It's a space to hang out in, get inspired, try something different and leave feeling like the best version of yourself.
And then there's our team. They're the reason customers come back, not just for the clothes, but for the genuine conversations, honest styling advice, plenty of laughs and the relaxed vibe they've created. Being recognised in both Retail Royalty and Dream Team feels like a celebration of everything we've been building together and we couldn't be more stoked.
Your Vote Could Make the Difference!
This year, the Stella Awards have introduced something completely new...a public vote!
That means you get to have your say.
If EDNA has helped you find the perfect outfit, boosted your confidence, introduced you to your new favourite brand or simply become one of your favourite places to pop into when you're in town, we'd love your support.
To vote, click on the link below, tick EDNA in the MoreFM Retail Royalty, and the most important part is telling the judges why EDNA deserves to win. Your comment needs to be at least 20 words, and honestly, we'd love to read what EDNA means to you. Those comments don't just help the judges, they're something our whole team gets to read too.
Every vote, every comment and every bit of support means more than you know. Thank you for being part of the EDNA community and for backing local business.
Now go help us bring home a Stella! VOTE HERE for EDNA!