Every brand has an origin story and Brixton’s is a good one. It didn’t kick off in a glossy design studio or a high-end store. It started in a garage in Oceanside, California, where a group of mates, surrounded by music, skate culture and the mix of people in their community, decided to create something that captured that energy.
And the first thing they made? Not a tee, not a jacket… but a hat. The Hooligan, a vintage-inspired newsboy cap that instantly became a symbol of timeless cool. One hat turned into a movement - and from there, Brixton grew into a brand built on creativity, individuality and the people who shape culture.
And now, Brixton’s landed at EDNA!
A Brand Built on Culture
What makes Brixton different is how connected it is to culture. Right from the start, the brand drew inspiration from musicians, artists, and craftspeople - the everyday creators and builders who make communities thrive.
That’s something we get here in Aotearoa. Kiwis have always been good at making things happen from the ground up. Whether it’s a band starting out in a garage, or mates designing clothes from scratch, that DIY spirit runs deep. Brixton’s story of a crew building a brand out of nothing could’ve happened right here. It’s why we think it feels at home at EDNA.
Timeless
Brixton isn’t about fast fashion or chasing every trend. Their gear is built to be lived in. The cap you chuck on for a roadie, the jacket you wear to gigs, the shirt that takes you from weekend hangs to late-night missions.
It’s easy, it’s versatile and it’s got meaning behind it. That’s why we think you’ll connect with it, because it’s more than just clothes, it’s part of your lifestyle.
Brixton x Ford: Built Tough
And this drop there’s something extra special - Brixton has teamed up with Ford to drop a nostalgic, limited-edition collection. It’s rugged, hardwearing, and full of character, just like the people it’s inspired by.
The colab includes tees, trucker caps, and sturdy shirts - all carrying that Brixton-meets-Ford toughness.
Our pick? The check shirt that comes with its very own builder’s pencil (yep, really). It’s a clever nod to craftsmanship and makes the perfect Dad/DIY gift!
Discover Brixton at EDNA
From the original Hooligan cap to the limited-edition Brixton x Ford collab, the collection is made for everyday wear - and for the adventures that make you who you are.
Check it out the Brixton Collection and come visit us at EDNA, 44 Te Heuheu St, Taupō.