At EDNA, we love uncovering brands that bring something truly special to the table, and Aleph is exactly that. Founded in New Zealand by Kiwi Pro Makeup Artist Emma Peters, Aleph was created to tackle the dirty problems in the clean beauty industry, and the results are seriously impressive.
Aleph stands out for its transformative, clean, and conscious formulations. Each product is designed to deeply nourish and revitalise your skin, while also delivering visible firming and long-term resilience. From day to night, Aleph empowers your skin to look and feel its best - all without fragrance, silicones, fillers, or synthetic hormone-disruptors.
What makes Aleph truly unique? It’s not just what’s in the products, it’s what’s left out:
- No PFAs, GMOs, PEGs
- No silicones or fillers
- No animal cruelty
- No plastic in formulas
Plus, the brand is committed to sustainability: less plastic in packaging, less water, less waste, and fewer resources used overall.
EDNA is proud to be the exclusive Taupō stockist - that means you can experience Aleph’s luxurious, effective skincare firsthand, supported by our team who love the brand just as much as you will.
Step into EDNA and discover Aleph - skincare that cares for your skin, the planet, and your values, in every drop.
Check out the range - Aleph Beauty.