Kia Ora
Welcome
This is Edna, a creative clothing store that celebrates the spirit of individuality and collective empowerment.
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Afends Swimwear
Coming Soon
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Spill The Tea
Taupō’s Home for Standout Skincare
At EDNA, we love uncovering brands that bring something truly special to the table, and Aleph is exactly that.
BLOG: EDNA Named Finalist in the 2025 Dulux Colour Awards
We’re absolutely buzzing that EDNA has been named a finalist in the 39th Dulux Colour Awards!
Introducing EDNA's Limited Edition Collectors Tee!
Say hello to EDNA's oversized, unisex, high-neck T-shirt - your new go-to for road trips, festivals, beach days, and everything in between this summer!
Instore
Vintage Tees
Shop Vintage at EDNA. Dripping with nostalgic vibes. Whether you're channelling band tees or 90s throwback, these one-of-a-kind finds slay!