Welcome to Edna

Kia Ora

Welcome

This is Edna, a creative clothing store that celebrates the spirit of individuality and collective empowerment.

Featured Collections

Studio Soph View 6 products

Brixton x Ford View 5 products

Truckers View 21 products

The Jean Edit View 30 products

Sexy Time View 11 products

Vintage View 10 products

Lite My Fire View 208 products

No Rules, Just Style View 227 products

Afends

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Afends Focus Hemp Seersucker Top - Off White

$79.90

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Afends Dusk Hemp Seersucker Check Shirt - Black Check

$124.90

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Afends Iris Knit Top - Red Rum

$90.00

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Afends Swan Song Sheer Tank

$80.00

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Afends Kayla Mini Dress - Pink Check

$100.00

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Afends Kayla Maxi Check Dress - Pink Check

$135.00

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Afends Ember Recycled Crew Neck Sweatshirt - Oil Green Last Sizes Were $110 Now

$75.90

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Afends My Tribe Recycled Trucker Cap - Black

$55.00

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Afends Find Me Recycled Six Panel Cap - Find Me

$55.00

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Afends Games Recycled Panelled Cap - White

$55.00

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Afends Fatigued Recycled Panelled Cap - Coffee

$55.00

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Afends Maisie Recycled Panelled Cap - Red Rum

$55.00

Spill The Tea

SNAP & WIN

Show off your style, win big. Visit us instore, snap your fit during FAB Fortnight, post it, tag us - and you could score a $250 Afends Pack x 2!

Birthday Promos >>

BLOG: EDNA Named Finalist in the 2025 Dulux Colour Awards

We’re absolutely buzzing that EDNA has been named a finalist in the 39th Dulux Colour Awards!

Read The Full Story....

Introducing EDNA's Limited Edition Collectors Tee!

Say hello to EDNA's oversized, unisex, high-neck T-shirt - your new go-to for road trips, festivals, beach days, and everything in between this summer!

I want one

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