Kia Ora
Welcome
This is Edna, a creative clothing store that celebrates the spirit of individuality and collective empowerment.
Creators Collective - Showcasing The Little Guy
Introducing alise. | a Handcrafted Collection Coming to EDNA
EDNA is excited to introduce Taupo's very own designer, Alise Dumble, and her limited edition collection alise. launching this October!
Meet MiniCrochet: Your New Jewellery Obsession
MiniCrochet is about to steal the show. Imagine rocking earrings shaped like mini cherries or a necklace with the cutest little orange dangling from it. Sound quirky? Absolutely. And we’re here for it.
Introducing EDNA's Limited Edition Collectors Tee!
Say hello to EDNA's oversized, unisex, high-neck T-shirt - your new go-to for road trips, festivals, beach days, and everything in between this summer!
Instore
Vintage Tees
Shop Vintage instore at EDNA. Dripping with nostalgic vibes. Whether you're channeling band tees or 90s throwback, these one-of-a-kind finds slay!
