Kia Ora

Welcome

This is Edna, a creative clothing store that celebrates the spirit of individuality and collective empowerment. 

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Spill The Tea

Taupō’s Home for Standout Skincare

At EDNA, we love uncovering brands that bring something truly special to the table, and Aleph is exactly that.

BLOG: EDNA Named Finalist in the 2025 Dulux Colour Awards

We’re absolutely buzzing that EDNA has been named a finalist in the 39th Dulux Colour Awards!

Introducing EDNA's Limited Edition Collectors Tee!

Say hello to EDNA's oversized, unisex, high-neck T-shirt - your new go-to for road trips, festivals, beach days, and everything in between this summer!

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Vintage Tees

Shop Vintage at EDNA. Dripping with nostalgic vibes. Whether you're channelling band tees or 90s throwback, these one-of-a-kind finds slay! 

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